Hollie and Lee Woodham, a couple who met on a Southwest Airlines flight not once, but twice, took their marriage to the next level by opening their own franchise together. With over 30 years of combined experience in the business world, the Woodham’s are looking to build a successful future as Mosquito Joe owners and operators in the Northwest Dallas-Fort Worth area.
While their two children, Jackson and Ella, took up plenty of their time, Hollie and Lee felt that they needed a new challenge. After combing through several franchise possibilities, the couple finally found a business that combined their ambition with their love for the outdoors—their journey with Mosquito Joe had begun.
“We loved what they were doing, so we flew out to the headquarters and talked with Kevin Wilson about the background of the company and what type of support that they offered to franchisees,” Lee said. “After meeting with him we were extremely impressed with their commitment to franchisees, booking clients and the routing software that is extremely important to us, especially with my consulting background.”
Being in Texas, where mosquitoes run amok and West Nile Virus is a very real fear, the Woodham’s saw their own Mosquito Joe business as a means to give back to their community in more ways than one.
“The families are so grateful to be able to use their backyards and be outside again,” Hollie said. “I also love that entrepreneurs in the area want to help each other grow and be successful.”
Even with growing pains typically encountered during an inaugural franchise unit, the Woodham’s could not be more thrilled with their business venture.
“I think that the concept overall has proven to be effective,” Hollie said. “We’ve certainly seen some tremendous growth this season. We contribute that to the marketing and branding, as well as family and friends in the area promoting by word-of-mouth.”
Q&A With Mosquito Joe’s CEO, Kevin Wilson
What about Mosquito Joe makes it unique within its industry?
First and foremost is always our brand. Most new franchisees comment on our “look”, saying it’s what got their attention in the first place and roped them in to the character of Mosquito Joe. Our tagline is Outside is fun again and that’s always the goal for us. Your brand is your promise to your customers and we want to give the ability to spend time outside with friends and families without the annoyance of mosquitoes. Some of our other taglines such as “Stop smacking yourself in the face.” and “Tired of being the main course in your own back yard?” let customers and prospects know that our company has a relatable personality, that we understand your mosquito control needs, and that we have the expertise necessary to meet them. The second is customer service. We strive to make sure our customers have an easy and enjoyable experience no matter where they are.
What have been some of the brand's most important milestones over the past five years?
We sold our first franchise in early 2013 and ever since, we’ve been charging forward full throttle. Surpassing our goals each year has been something our team can be proud of everyday. In 2014 we reached 100 territories, and for three years we’ve been one of Entrepreneur’s Top New Franchises. The ultimate this year was earning a coveted spot on the 2016 Inc. 5000 list, ranking No 128. That recognition, combined with the brand’s growing national presence, has positioned Mosquito Joe to enter 2017 positioned for even larger scale growth.
What plans does the brand have in the coming years?
Of course, we’ll continue to expand into new markets and increase our footprint. We would like to have 500 territories open by 2020 and be the largest and best outdoor pest control company in the country. In a recent analysis, we determined that we are growing 3x faster than our competitors. There’s no doubt that 2017 is going to be another strong year for us, from both a development and educational perspective. We’re excited to grow into new territories this year, and ultimately take the Mosquito Joe brand to the next level.
What does an ideal franchisee look like?
Our ideal franchisees are passionate, driven and want to make a difference in their communities. You don’t need any experience in pest control, just the ambition and desire to serve customers and lead employees.
Why is Mosquito Joe a good investment?
The Mosquito Joe business model makes an ideal investment for anyone looking to become his or her own boss with the added benefit of an experienced corporate office supporting you every step of the way. Our corporate team has over 220 years in franchise experience ranging from business to marketing to finance. Other benefits include:
No. Of Units Currently Open:
170 territories in 26 states
No. Of Units Expected To Open In 2017 :
$69,600 - $122,500
More Information :
Virginia Beach, VA-based Mosquito Joe provides mosquito control treatment to residential and commercial customers nationwide. Technicians are trained mosquito control experts dedicated to getting rid of mosquitoes so people can enjoy being outside again. While each Mosquito Joe is an independently owned franchise that offers customers reliable and effective service from a trusted community member, it is also backed by a national network of technical expertise. For more information or franchising opportunities, visit www.mosquitojoefranchise.com.