More than 200 franchise brand websites were reviewed by industry judges, and 75 were recognized as best-in-class. Each of these categories were meticulously evaluated by a panel of 12 judges and given a score on a ten-point scale; the website rankings are based on a composite average of these scores. Mosquito Joe was a best of the best, tied for 8th overall with a score of 7.25.
The judging panel was comprised of industry experts: Sean Fitzgerald, of 1851 Franchise; Nick Powills, of No Limit Agency; Batchelor, CEO and Jack Monson, Director of Digital Strategy, of Qiigo; Michelle Rowan, President of Franchise Business Review; Craig Slavin, CEO of Franchise Navigator; Jamshaid Hashmi, CEO of ClickTecs; Kay Ainsley, Managing Director of MSA Worldwide; Keith Gerson, President of FranConnect; Stan Friedman, President of FRM Solutions; Steve Beagelman, CEO of SMB Franchise Advisors; and Todd Bingham, President of Pinnacle. Each judge was tasked with judging hundreds of submissions, from which they awarded 75 standout franchise development websites with a gold, silver or bronze designation.
The judges had this to say about Mosquito Joe’s franchise development site:
Rowan: The home page offers multiple calls to action without being overwhelming or confusing, making it easy for candidates to learn more in the format that most appeals to them. Excellent use of brand colors to make the content pop -- consistent in page design and the embedded photos/videos. It’s easy to determine where to navigate from the homepage for the info you're looking for.
Beagelman: Good brand design, good amount of information, and navigation menu in footer of each page.
Bingham: Visually appealing and a very clear direction on the information flow. I know where I need to start and where I will end. And the content present keeps me engaged and educates me about the brand.
Friedman: Provided a ton of information without being overwhelming.
Monson: Great call to action right upfront.
Hashmi: Request Franchise Information button stands out in the navigation.
Fitzgerald: Good information on the franchise opportunity and told a great story about the franchisees’ success.